Why consumers choose one small business over another

“But what’s so special about that? I think everyone does that.”

Promoting what matters to consumers

1) Speed — How quickly can you solve my problem?

2) Quality — How good is your work?

3) Offers — How can I save money?

4) Trust — How do I know I can rely on you?

Still stuck? Ask your customers what sets you apart — why they chose you

Example of search results for a local roofing company

BONUS: Template for requesting customer feedback



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Ian Messinger

Ian Messinger

As the Sr. Copywriter at Hibu, I help small businesses turn their local prospects into new customers with response-driving copy